The science behind messages that move people.


What if the rules that move planets could also move your people at work?
This energetic session reframes classic science into a practical playbook for modern internal communicators. Chuck and Pinaki translate Force, Energy, Gravity, and Newton's Laws into everyday planning tools that help you build employee messages with substance, speed, and stickiness.
You will learn how to give your message "mass," when and where to add "acceleration," and how to use your culture as a multiplier rather than a blocker. We will run quick labs, do safe mini "experiments," and map a real internal campaign to the Force Equation so you can see what creates motion inside an organization and what creates friction.
Expect fun, not fluff. You will leave with a reusable playbook and language you can use with leaders and teams to explain why a message will move employees. Built for internal communications, employee experience and corporate communications professionals working with frontline and hybrid workforces.
Disruption is here; this session gives you the science to harness it.












"Easily the best session of the conference so far. Aligning communication outcomes to physics in plain language — brilliant idea."
IABC World Conference 2026 · Attendee evaluation
"Brought together physics and communication and reframed how I think about message momentum and reach. Smart, practical, and a little nerdy in the best way."
Amer Tadayon · CEO, Lucihub View post
Ratings from the official IABC World Conference 2026 attendee evaluation, on a 1–5 scale.

Communications in Motion runs as a 45-minute keynote or interactive session and can stretch to a 60-minute workshop. Tell us about your audience and we'll shape it to fit.