From Utility to Culture to AI

Frontline teams don't have time to hunt for information, wade through channels, or "keep up" like desk-based employees.

In airline environments, time-sensitive operational updates, regulatory requirements, and culture-building all compete for attention, so internal communications has to be built to move fast, drive action, and still feel human.

In this fireside chat, Alexa Rudin, VP of Communications at Alaska Airlines, and Pinaki Kathiari, CEO of Local Wisdom, share how Alaska Airlines has approached modern frontline engagement by intentionally evolving a frontline comms capability stack. They started with utility and measurement, built toward governance and compliance, and then layered in findability, learning, and culture before exploring what comes next.

We'll walk through the progression of comms capabilities, including:

• Utility, measurement and governance
• Compliance, clarity and acknowledgement
• Findability, engagement and learning
• Culture, recognition and belonging
• Future-facing experimentation

Attendees will leave with a practical blueprint for sequencing investments, so new technology strengthens a solid foundation instead of magnifying noise.