Moving House, Moving Content

Nobody moves houses twice and makes the same mistakes. For instance, you learn that you own more than you thought, that the box marked "miscellaneous" is a decision you deferred, that where things go in the new place matters more than what the new place looks like.

Migrating an intranet is moving house. Most communications teams do it once, maybe twice in a career, which means most of them are learning on the job with several thousand pages at stake.

Dan Spedaliere and Rich Dome have done it many times over. In this session they walk through the five stages of content migration and what to think about at each one. Why it starts with an inventory rather than a design. What to decide before you touch a single page. Why the inventory always comes back bigger than anyone expected, and what that does to your timeline. When to reimagine content rather than move it. What "done" looks like, and what still needs doing after launch.

You'll get the numbers too, because they are the part most teams get wrong. Budget two to three hours per page. A hundred pages is three hundred hours.

This is not a session about hiring anyone. It is the set of lessons you would want from someone who has already moved, before you start packing.